INSER becomes Verlingue

A new identity to drive growth in Italy and strengthen its ambition to become a leading independent insurance broker in Europe

Nearly two years after joining Verlingue, INSER officially adopts the Verlingue name in Italy. This change marks a significant new phase in the strategic development of the Adelaïde Group, reinforcing its ambition to become Europe’s leading independent family-owned insurance brokerage group.The rebranding follows Verlingue’s majority acquisition of INSER in July 2023 and reflects the central role of the Italian market within the Group’s Better Future 28 strategic plan.A new name, a new tagline — the start of an ambitious chapter.Founded in 1979 in Trento, and firmly established across Northern and Central Italy with 8 offices and over 220 employees, INSER quickly became one of the country’s leading independent brokers. Its new identity as Verlingue, combined with the tagline “Protecting the future”, fully reflects both its integration within a European group and its ongoing commitment to serving its clients while staying true to its Italian roots.“This name change is about more than just a new brand — it signals our determination to accelerate our growth in Italy by fully leveraging the strength of the Verlingue network and a long-term strategic vision. It offers an opportunity to unite our teams behind a shared ambition, strengthen relationships with our Italian clients, and further consolidate our leadership position,” says Vincent Harel, CEO of Verlingue. Better Future 28: building a market-leading brokerage in Northern and Central ItalyAs part of the Adelaïde Group, Verlingue will implement the Better Future 28 plan in Italy with a clear objective: to rank among the top 10 insurance brokers in Northern and Central Italy by 2028.The strategy is built on four complementary pillars:- Targeted organic growth: Strengthening existing offices by expanding the client portfolio and continuously improving service quality.- Strategic acquisitions: Actively pursuing acquisitions of high-value insurance firms to broaden geographic reach and integrate additional expertise.- Diversification and specialisation: Developing key expertise in high-potential technical areas such as credit insurance, construction and financial guarantees, cyber insurance, healthcare and financial lines, while further developing mutual protection funds as a strategic differentiator. Growth in affinity business lines and expanded partnerships in related services (legal, claims management, ESG) will further enrich the offering.- People, innovation, and talent attraction: Enhancing Verlingue's employer brand through high-level professional development programmes, a modernised work environment, innovative technologies, and new organisational models.“We are setting a clear course to establish Verlingue as a reference player in Italy’s insurance brokerage market, supporting our business clients with the growing complexity of risks. Our investments, expertise, and strong family business culture serve a clear ambition: to help Italian companies safeguard their future,” adds Pierpaolo Ruggeri, Head of Verlingue Italy. About VerlingueVerlingue is a specialist insurance broker focused on protecting businesses, and part of the Adelaïde Group. Dedicated to supporting entrepreneurs, Verlingue aims to turn corporate risk management and employee protection into real drivers of value creation and performance for its clients.With offices in France, Portugal, Switzerland, the United Kingdom and Italy, and an international presence through its partners in over 100 countries, Verlingue supports its clients over the long term, helping them anticipate emerging risks and develop simple, effective solutions to protect both their businesses (corporate risks) and their people (employee benefits and pension schemes).1,600 employees, including 600 outside of France€3.2 billion in premiums negotiated on behalf of clientsActive in 5 European countries